Being my better me

Having witnessed in recent years how fragile life can be, consumers have developed a heightened interest in healthier choices and trying to be the best possible version of themselves. This is triggering demand for foods that support these aims, such as plant-based alternatives, and wholesome, clean-label options. Such as our Bundt cake with a built-in prebiotic.

Lovely luxury experiences

From fantastic fast food to superior products delivered fast, the definition of ‘premium’ is being raised several notches. Consumers expect the luxuries that make life lovely delivered to their doorstep. Accessible indulgence is the way forward for 2022 – like our cheese-loaded fries and melt-in-the-mouth chocolate mousse.

Mindfulness on the menu

Consumers are increasingly keen to be kind to the planet and to the people around them. They also want locally produced treats that cut food miles, and reduce waste. We have come up with some inventive ways with leftovers: like a deliciously moist zucchini cake or our brilliant banana custard.

Turnkey recipes to get you on-trend

As food professionals at your side, we are delighted to share our unique research into market trends with you. Our annual Trend Report is filled with fascinating facts and insights, but it’s far more than that. It’s also your passport to catering to the latest market demands quickly and easily with on-trend turnkey recipes.

As part of being their best selves, consumers are opting out of eating certain foods – but finding an alternative to eggs was a challenge until now. Take a look at our tasty take on the traditional fried egg - with a pesto twist.

The trend for new luxury experiences means multisensory adventures, blending and blurring categories and rewriting the rules on texture and taste combinations. Consumers want surprising pairings that tease their taste buds, like our ‘crispily clever croffle’ – a delicious combination of a waffle and a croissant.

In tune with the trend to reduce waste, we have created a gooey, chewy multi-sensory sensation that’s a triumph of taste over waste. Our less waste honey toast bread not only uses up nearly stale bread, it’s made with naturally recognisable and fully traceable ingredients like our Traditionally Churned Lactic Butter.