Great taste guaranteed with new vegan whipping agent Kievit® Vana-Monte V98

Kievit® Vana-Monte V98 brings an elevated vegan sensory experience, outstanding performance and increased convenience to bakers, dessert and ice cream manufacturers worldwide.

• The new premium vegan whipping gent responds to global consumer trend for more plant-based alternatives in food
• Kievit® Vana-Monte V98 brings exceptional overrun, convenience and good acid-stability for bakers, dessert and ice cream manufacturers while simultaneously providing consumers with a spotless and creamy mouthfeel and experience which engages all senses.

Amersfoort, 20 May 2021 – FrieslandCampina today launches the latest vegan innovation in our whipping agents portfolio: Kievit® Vana-Monte V98. The versatile whipping agent is a new vegan solution for bakers to use for the most delicious Crème Chantilly, making it attractive to vegan as well as non-vegans (flexitarians). Desserts manufacturers can make desserts such as a chocolate or fruit mousse, and ice cream based upon Kievit® Vana-Monte V98.

The Kievit® Vana-Monte V98 rejoices users with a superior sensory experience through a clean spotless, creamy mouthfeel, and an excellent flavour release. It also delivers perfect aeration, a high overrun with up to 400% increase and good acid-stability. Furthermore, it is simply convenient. The product comes with vegan and gluten-free label options and is powerful even ta low dosage. The key applications such as Crème Chantilly and fruit mousse are very simple to make yet very irresistible and indulgent, making it easy to turn recipes into new consumer favourites and to personalize it with different flavours and toppings.

Growing interest in plant-based alternatives

Recent research conducted by FrieslandCampina and published in our annual Trend Report confirms the growing interest in plant-based alternatives. We have been seeing this trend develop over the past five years and anticipated with a vegan positioned portfolio back in 2016. The launch and latest addition to that portfolio through the Kievit® Vana-Monte V98 emphasizes the growing interest in plant-based alternatives shows no signs of stopping in the wake of the COVID-19 pandemic. Consumers are not only more aware of their health but are also showing increased interest in the source of their food, alongside a craving for a more varied and balanced diet. In addition, better taste is considered to be a fourth and new driver for vegan consumption. The demand for plant-based alternatives is driving expansion to more market categories and regions, and vegan is appealing towards mainstream consumer. The Flexitarian consumer is on the rise and does not want to give in on taste and experience while considering more plant-based, vegetarian and vegan alternatives.

“We are seeing the global trend for more plant-based alternatives transfer more and more to the bakery, desserts and ice cream industries and we are delighted to support our partners and consumers all over the world with giving them a vegan alternative for the perfect Crème Chantilly and sweet or acidic mousses”, says Suzanne van den Eshof, Global Head of Marketing Food Industry at FrieslandCampina. “The Kievit® Vana-Monte V98 makes sure that producers can enjoy increased convenience whereas consumers don`t have to give in on indulgent taste and experience, while enjoying the plan-based version of their favourite bakery-, desserts-and ice cream recipes. We consider it our mission to bring our valued partners and consumers every opportunity to make their own creations exactly to their and the market`s liking, and we`re proud of this new chapter in fulfilling that mission.”